Newsroom

  • user
  • August 9, 2022
Case Study

Generating 38% ad recall for McDonald’s using audio ads with real-time sports scores

August 9, 2022

Partnering with Frequency, SCA developed a messaging strategy to build excitement among sports fans, make powerful 1:1 connections in real-time, and increase take out orders. [...]

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  • Tessa DeCandido
  • November 21, 2021
News & Insights

SCA becomes an investor in Frequency

November 21, 2021

SCA today announced that it has taken a minority investment position in US company Frequency, which will power dynamic creative optimisation on the LiSTNR digital audio platform and SCA’s linear broadcast business. Frequency has been a pioneer in the audio industry, launching the first Creative Management Platform (CMP) specifically built for audio advertising.  The Frequency [...]

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  • Tessa DeCandido
  • October 29, 2019
News & Insights

CEO of Frequency, Pete Jimison, on The Sonic Truth Podcast

October 29, 2019

CEO of Frequency, Pete Jimison, sat down with Scott Simonelli from The Sonic Truth Podcast. Excerpt and audio below. —- For the first time in history, the spoken word has the same reach and arguably as much power as the written word. For most people, speech is the easiest and most obvious way to communicate. But [...]

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  • Tessa DeCandido
  • October 10, 2019
News & Insights

DAX US Exclusively Partners with Frequency to Offer Data-Driven Dynamic Audio Advertising

October 10, 2019

NEW YORK–(BUSINESS WIRE)–DAX, the digital audio advertising platform created by Global, the Media & Entertainment group, has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s US advertisers and network of premier publishers. Digital audio advertising platform @thisisdax has exclusively partnered with Frequency, digital audio’s first [...]

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  • Tessa DeCandido
  • September 9, 2019
News & Insights

Triton Digital Partners with Frequency to Empower Podcasters and Streaming Audio Publishers with Enhanced Creative Capabilities

September 9, 2019

NEW YORK–(BUSINESS WIRE)–Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that it has partnered with Frequency® , digital audio’s first Creative Management Platform, to enable digital audio publishers with next-generation tools to produce, manage, and deliver ad creative. Frequency’s Creative Management Platform (CMP) is complementary to Triton’s Tap [...]

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  • Tessa DeCandido
  • January 8, 2018
News & Insights

Frequency Announces Partnership with Reznick Digital

January 8, 2018

Frequency, a pioneer in digital audio advertising technology, announces its partnership with Reznick Digital, founded by Mike Reznick, a digital audio veteran who previously served as President of Ad Sales at DAX U.S. and EVP of Ad Sales at Triton Digital. Reznick will provide business development and strategy expertise to help Frequency expand its footprint [...]

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