Read More... from The Next Wave of Audio Advertising: Ad Creative for the Listener
TRITON DIGITAL & FREQUENCY Digital Audio Advertising is Behind the Curve Digital audio is the second most consumed digital channel after digital video, putting it ahead of all social networks, messaging apps, and digital gaming. Yet despite capturing the second largest share of consumer time, digital audio lags behind in its adoption of today’s most [...]
Read More... from The Next Wave of Audio Advertising: Ad Creative for the Listener
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Read More... from Facundo’s Jam of the Day Accelerates Workflows for the Frequency Team
Sports fans are arguably some of the most engaged audiences: they love their team and live for each game. So what better way for advertisers to connect with fans than to share the excitement of the game in real-time? Together with Southern Cross Austereo (SCA), we launched personalized game day ads for McDonald’s Australia – [...]
Read More... from Connect with fans in real-time with Frequency’s Gametime Audio
Powered by Frequency, DAX activated a hyperlocal audio campaign for Subway to increase audience engagement and orders. [...]
Read More... from Delivering 500+ audio ads for Subway across markets, offers, and weather triggers
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Read More... from Podcasts, Music, and Pour-Over Perfection: Meet Mark Chernesky
With Frequency’s Vetting Automation, Audacy streamlined ad vetting and approvals with easy-to-use, automated tools. This allowed the Audacy team to save hundreds of hours, driving efficiencies, scaling the network and supporting increased revenue growth. [...]
Read More... from Increasing ad ops efficiencies 3x for Audacy with podcast vetting automation
Frequency’s Rob Favre and Hindenburg’s Jonathan Hurley discuss a collaboration between the two companies to optimize workflow and make targeted ad creative easier to produce and flight. With Frequency’s ad tech and Hindenburg Narrator, Rob and Jonathan are able to write, produce, and assemble an ad creative with targeting for the listener’s city, local weather [...]
Read More... from Video Training: Frequency’s Audio Mixer with Hindenburg’s Narrator
Frequency, the next generation of ad management for the audio industry, announces industry veteran Carrie Neville has joined its leadership team as Vice President of Strategic Accounts. Carrie reports to Frequency CEO Pete Jimison in this newly created role and will focus on new and post-sales support for Frequency clients. Carrie has a wealth of expertise with over 15 [...]
Read More... from Radio Veteran Carrie Neville Joins Frequency as VP of Strategic Accounts
As a global leader in audio, iHeartMEDIA handles a high volume of complex campaigns for their advertisers, and wanted a solution to save time across their ad operations. [...]
Read More... from Speeding up teams 7.5x for iHeartMedia with campaign management tools
Learn how to produce, deploy, and measure audio ads from one dashboard. [...]
Read More... from Video Training: Frequency’s Campaign Manager
We are excited to share that Frequency has been included as part of the recent product update to Triton’s Advertising Platform (Tap) – a solution that makes ad monetization more efficient for publishers. Having partnered together over the last several years, Frequency and Triton have collaborated to achieve a shared mission: to arm publishers with [...]
Read More... from Triton Digital Launches Tap with Frequency’s Creative Manager
Partnering with Frequency, SCA developed a messaging strategy to build excitement among sports fans, make powerful 1:1 connections in real-time, and increase take out orders. [...]
SCA today announced that it has taken a minority investment position in US company Frequency, which will power dynamic creative optimisation on the LiSTNR digital audio platform and SCA’s linear broadcast business. Frequency has been a pioneer in the audio industry, launching the first Creative Management Platform (CMP) specifically built for audio advertising. The Frequency [...]
CEO of Frequency, Pete Jimison, sat down with Scott Simonelli from The Sonic Truth Podcast. Excerpt and audio below. —- For the first time in history, the spoken word has the same reach and arguably as much power as the written word. For most people, speech is the easiest and most obvious way to communicate. But [...]
Read More... from CEO of Frequency, Pete Jimison, on The Sonic Truth Podcast
NEW YORK–(BUSINESS WIRE)–DAX, the digital audio advertising platform created by Global, the Media & Entertainment group, has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s US advertisers and network of premier publishers. Digital audio advertising platform @thisisdax has exclusively partnered with Frequency, digital audio’s first [...]
NEW YORK–(BUSINESS WIRE)–Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that it has partnered with Frequency® , digital audio’s first Creative Management Platform, to enable digital audio publishers with next-generation tools to produce, manage, and deliver ad creative. Frequency’s Creative Management Platform (CMP) is complementary to Triton’s Tap [...]
Frequency, a pioneer in digital audio advertising technology, announces its partnership with Reznick Digital, founded by Mike Reznick, a digital audio veteran who previously served as President of Ad Sales at DAX U.S. and EVP of Ad Sales at Triton Digital. Reznick will provide business development and strategy expertise to help Frequency expand its footprint [...]
Read More... from Frequency Announces Partnership with Reznick Digital
Frequency, a new technology company that serves the growing demand for dynamic audio solutions, launched the first-ever campaign to use personalized creative in the audio space. The campaign targets Spotify listeners with audio ads and companion banner ads that are customized based on time of day and location. The brand advertiser is Terra’s Kitchen, a [...]
