Frequency, a new technology company that serves the growing demand for dynamic audio solutions, launched the first-ever campaign to use personalized creative in the audio space. The campaign targets Spotify listeners with audio ads and companion banner ads that are customized based on time of day and location.
The brand advertiser is Terra’s Kitchen, a fresh meal delivery service. The audio ads use location-specific pain points like city traffic to illustrate how much time could be saved with Terra’s Kitchen’s step-by-step recipes.
“This is an exciting moment for audio advertising. Frequency’s self-serve creative management platform allows advertisers to combine the intimate and immersive nature of the audio space with the benefits of programmatic, including the ability to customize creative based on a user’s demographic and psychographic information to drive higher conversation rates. We call this Dynamic Audio™,” explains Pete Jimison, CEO and founder of Frequency and its sister company, F Sharp, the global leader in Digital Music Advertising.
Frequency is leveraging AdsWizz’s industry-leading demand side platform, AudioMatic, to reach Spotify listeners. “We are excited by Frequency’s innovative platform, and by the ability to dynamically deliver customized creatives based on criteria like weather, music genre, time of day, and location,” says Alexis van de Wyer, CEO at AdsWizz. “The Frequency team shares in our mission to use technology to revolutionize digital audio advertising, and to drive better results for advertisers and audio publishers alike.”
A number of other brands have already signed up to launch Dynamic Audio™ campaigns, reports Jimison.
Frequency introduced the industry to the concept of dynamic creative in audio formats with its launch of Dynamic Audio™, which allows advertisers to personalize audio creative to target audiences in near real time. Its self-serve creative management platform allows advertisers to manage and optimize creative across programmatic audio and rich media buys. For more information, visit frequencyads.com
About AdsWizz, Inc.
AdsWizz is the leading technology provider of advertising solutions powering the world’s leading audio publishers, agencies, advertisers, and digital ad-sale teams. For more information, visit Adswizz.com
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