Our Mission

To pioneer the infrastructure audio needs to grow revenue with ease

Frequency powers the audio ecosystem with tools to better create, manage, and deploy audio ads at scale.

Our Story

For us, it starts with a passion for audio.

Our founder, Pete Jimison, and Frequency team members fell in love with podcasting in the early 2000s.

As digital audio grew more popular, Pete was inspired to make an impact in the space and launched a creative agency to produce innovative ad experiences for audio. Working alongside the largest audio publishers, it was clear there were inefficiencies that weighed down the entire ecosystem – and that technology was needed for the industry to unlock its full potential.

So Pete set out to make that happen and founded Frequency in 2017.

Today, audio teams worldwide use Frequency to work faster and smarter. With the freedom and flexibility of the platform, they create captivating audio ads that resonate with listeners while maximizing their revenue potential.

Our Values


We are creative

We always think outside the box. We exercise our creativity often.

We are curious

We are constantly learning. We are eager to explore new ideas.

We are positive

We are optimistic. We believe in good energy.

We are bold

We are risk-takers. We love pushing the bounds.

We are mindful

We are present. We constantly seek greater awareness.

We are inclusive

We celebrate our individuality. We understand the power of the team.

We are grateful

We value those who came before us. We are thankful for our opportunities.

We are tenacious

We do more than is needed. We never give up.

Our team

Pete Jimison
CEO
Rob Favre
Head of Product
Carrie Neville
VP of Strategic Accounts
Matt Cullerton
Tech Advisor
Milan Sijan
Product Design
Inam Alam
Lead Engineer
Mark Chernesky
Technical Account Director
Ivana Stojanovic
UI Design
Ray Jacobs
Project Manager
Cody Miles
UX Design
Facundo Talosa
QA Lead
Suzy Schultz
Marketing Consultant
Nate Oaks
VP of Engineering

Investors

Bill Benedict
ALPINE MERIDIAN
Donald Leeds
Veronis Suhler, Take-Two
Erik Matlick
Bombora, Madison Logic
Larry Shelley
Petra Capital

Advisors

Erik Matlick
Bombora, Madison Logic
Sonjoy Ganguly
MikMak, Madison Logic
Donald Leeds
Veronis Suhler, Take-Two
Joe Gallagher
Angel Street, Ando Media
Bob Maccini
Angel Street, Ando Media
Bruce Jaffe
J4 Ventures, Microsoft
James Fairey
Audacy, VocalID
Larry Shelley
Petra Capital
Jason Kalin
Nativo, Marchex

Latest news and updates

  • Radio Veteran Carrie Neville Joins Frequency as VP of Strategic Accounts
    News & Insights
    Radio Veteran Carrie Neville Joins Frequency as VP of Strategic Accounts

    Frequency, the next generation of ad management for the audio industry, announces industry veteran Carrie Neville has joined its leadership team as Vice President of Strategic Accounts. Carrie reports to Frequency CEO Pete Jimison in this newly created role and will focus on new and post-sales support for Frequency clients.   Carrie has a wealth of expertise with over 15 [...]

    Read More... from Radio Veteran Carrie Neville Joins Frequency as VP of Strategic Accounts

    Learn more
  • Triton Digital Launches Tap with Frequency’s Creative Manager
    News & Insights
    Triton Digital Launches Tap with Frequency’s Creative Manager

    We are excited to share that Frequency has been included as part of the recent product update to Triton’s Advertising Platform (Tap) – a solution that makes ad monetization more efficient for publishers. Having partnered together over the last several years, Frequency and Triton have collaborated to achieve a shared mission: to arm publishers with [...]

    Read More... from Triton Digital Launches Tap with Frequency’s Creative Manager

    Learn more
  • SCA becomes an investor in Frequency
    News & Insights
    SCA becomes an investor in Frequency

    SCA today announced that it has taken a minority investment position in US company Frequency, which will power dynamic creative optimisation on the LiSTNR digital audio platform and SCA’s linear broadcast business. Frequency has been a pioneer in the audio industry, launching the first Creative Management Platform (CMP) specifically built for audio advertising.  The Frequency [...]

    Read More... from SCA becomes an investor in Frequency

    Learn more
  • CEO of Frequency, Pete Jimison, on The Sonic Truth Podcast
    News & Insights
    CEO of Frequency, Pete Jimison, on The Sonic Truth Podcast

    CEO of Frequency, Pete Jimison, sat down with Scott Simonelli from The Sonic Truth Podcast. Excerpt and audio below. —- For the first time in history, the spoken word has the same reach and arguably as much power as the written word. For most people, speech is the easiest and most obvious way to communicate. But [...]

    Read More... from CEO of Frequency, Pete Jimison, on The Sonic Truth Podcast

    Learn more
  • DAX US Exclusively Partners with Frequency to Offer Data-Driven Dynamic Audio Advertising
    News & Insights
    DAX US Exclusively Partners with Frequency to Offer Data-Driven Dynamic Audio Advertising

    NEW YORK–(BUSINESS WIRE)–DAX, the digital audio advertising platform created by Global, the Media & Entertainment group, has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s US advertisers and network of premier publishers. Digital audio advertising platform @thisisdax has exclusively partnered with Frequency, digital audio’s first [...]

    Read More... from DAX US Exclusively Partners with Frequency to Offer Data-Driven Dynamic Audio Advertising

    Learn more
  • Triton Digital Partners with Frequency to Empower Podcasters and Streaming Audio Publishers with Enhanced Creative Capabilities
    News & Insights
    Triton Digital Partners with Frequency to Empower Podcasters and Streaming Audio Publishers with Enhanced Creative Capabilities

    NEW YORK–(BUSINESS WIRE)–Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that it has partnered with Frequency® , digital audio’s first Creative Management Platform, to enable digital audio publishers with next-generation tools to produce, manage, and deliver ad creative. Frequency’s Creative Management Platform (CMP) is complementary to Triton’s Tap [...]

    Read More... from Triton Digital Partners with Frequency to Empower Podcasters and Streaming Audio Publishers with Enhanced Creative Capabilities

    Learn more
  • Frequency Announces Partnership with Reznick Digital
    News & Insights
    Frequency Announces Partnership with Reznick Digital

    Frequency, a pioneer in digital audio advertising technology, announces its partnership with Reznick Digital, founded by Mike Reznick, a digital audio veteran who previously served as President of Ad Sales at DAX U.S. and EVP of Ad Sales at Triton Digital. Reznick will provide business development and strategy expertise to help Frequency expand its footprint [...]

    Read More... from Frequency Announces Partnership with Reznick Digital

    Learn more
  • Dynamic Audio Pioneer, Frequency, Launches First Dynamic Creative for Audio Campaign in the US on Spotify
    News & Insights
    Dynamic Audio Pioneer, Frequency, Launches First Dynamic Creative for Audio Campaign in the US on Spotify

    Frequency, a new technology company that serves the growing demand for dynamic audio solutions, launched the first-ever campaign to use personalized creative in the audio space. The campaign targets Spotify listeners with audio ads and companion banner ads that are customized based on time of day and location. The brand advertiser is Terra’s Kitchen, a [...]

    Read More... from Dynamic Audio Pioneer, Frequency, Launches First Dynamic Creative for Audio Campaign in the US on Spotify

    Learn more
  • See All