Our founder, Pete Jimison, and Frequency team members fell in love with podcasting in the early 2000s.
As digital audio grew more popular, Pete was inspired to make an impact in the space and launched a creative agency to produce innovative ad experiences for audio. Working alongside the largest audio publishers, it was clear there were inefficiencies that weighed down the entire ecosystem – and that technology was needed for the industry to unlock its full potential.
So Pete set out to make that happen and founded Frequency in 2017.
Today, audio teams worldwide use Frequency to work faster and smarter. With the freedom and flexibility of the platform, they create captivating audio ads that resonate with listeners while maximizing their revenue potential.
Frequency, the next generation of ad management for the audio industry, announces industry veteran Carrie Neville has joined its leadership team as Vice President of Strategic Accounts. Carrie reports to Frequency CEO Pete Jimison in this newly created role and will focus on new and post-sales support for Frequency clients. Carrie has a wealth of expertise with over 15 [...]
Read More... from Radio Veteran Carrie Neville Joins Frequency as VP of Strategic Accounts
Learn moreWe are excited to share that Frequency has been included as part of the recent product update to Triton’s Advertising Platform (Tap) – a solution that makes ad monetization more efficient for publishers. Having partnered together over the last several years, Frequency and Triton have collaborated to achieve a shared mission: to arm publishers with [...]
Read More... from Triton Digital Launches Tap with Frequency’s Creative Manager
Learn moreSCA today announced that it has taken a minority investment position in US company Frequency, which will power dynamic creative optimisation on the LiSTNR digital audio platform and SCA’s linear broadcast business. Frequency has been a pioneer in the audio industry, launching the first Creative Management Platform (CMP) specifically built for audio advertising. The Frequency [...]
Read More... from SCA becomes an investor in Frequency
Learn moreCEO of Frequency, Pete Jimison, sat down with Scott Simonelli from The Sonic Truth Podcast. Excerpt and audio below. —- For the first time in history, the spoken word has the same reach and arguably as much power as the written word. For most people, speech is the easiest and most obvious way to communicate. But [...]
Read More... from CEO of Frequency, Pete Jimison, on The Sonic Truth Podcast
Learn moreNEW YORK–(BUSINESS WIRE)–DAX, the digital audio advertising platform created by Global, the Media & Entertainment group, has exclusively partnered with Frequency, digital audio’s first Creative Management Platform. The partnership enables data-driven dynamic audio advertising for DAX’s US advertisers and network of premier publishers. Digital audio advertising platform @thisisdax has exclusively partnered with Frequency, digital audio’s first [...]
Learn moreNEW YORK–(BUSINESS WIRE)–Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that it has partnered with Frequency® , digital audio’s first Creative Management Platform, to enable digital audio publishers with next-generation tools to produce, manage, and deliver ad creative. Frequency’s Creative Management Platform (CMP) is complementary to Triton’s Tap [...]
Learn moreFrequency, a pioneer in digital audio advertising technology, announces its partnership with Reznick Digital, founded by Mike Reznick, a digital audio veteran who previously served as President of Ad Sales at DAX U.S. and EVP of Ad Sales at Triton Digital. Reznick will provide business development and strategy expertise to help Frequency expand its footprint [...]
Read More... from Frequency Announces Partnership with Reznick Digital
Learn moreFrequency, a new technology company that serves the growing demand for dynamic audio solutions, launched the first-ever campaign to use personalized creative in the audio space. The campaign targets Spotify listeners with audio ads and companion banner ads that are customized based on time of day and location. The brand advertiser is Terra’s Kitchen, a [...]
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