New York, NY – June 27, 2024 – Frequency, the leader in workflow automation and ad management, announces seasoned digital audio leader Billy Hartman has joined the company to expand its business development efforts. Hartman will work alongside Frequency CEO Pete Jimison to drive platform innovation, adoption, and growth. Billy joins Frequency in a consulting capacity and will continue to support other clients within his partner portfolio.
Billy has over 20 years of experience developing strategic partnerships, building and leading revenue organizations, and an expansive understanding of the audio landscape. He will help Frequency continue its successful audio enablement efforts and accelerate its expansion, showcasing the existing suite of products, which includes Brand Approvals, Production Automation, and Ad Management. Billy joins at an exciting time in the company’s trajectory and at a moment when audio teams have historically been siloed. Frequency offers the platform and tools to help teams centralize and realize efficiencies.
With a background in monetization and operations, along with extensive experience and relationships in the podcasting and broadcasting industry, Billy is uniquely positioned to understand the challenges and opportunities in audio. His prior roles include senior leadership at SiriusXM (AdsWizz, Simplecast, Pandora, Stitcher, and Team Coco) and TuneIn, where he successfully relaunched and built its audio monetization and multi-channel content business.
“I’ve seen first-hand the challenges and inefficiencies in audio when trying to connect disparate teams, often with different business priorities. Applying traditional systems that are not tailored to the medium is not scalable,” says Billy Hartman. “Frequency solves audio’s core deficiencies and is integrated with other enterprise platforms for sales, order management, and ad serving. It’s been a lot of fun introducing new teams to the technology and seeing their reaction. Plus, we have new product innovation coming soon that will continue to build value for our partners.”
“Billy is well versed in the industry and acutely aware of the needs and relevant solutions for networks, creators, and agencies, especially as the audio advertising marketplace rapidly evolves,” says Pete Jimison, CEO of Frequency. “His expertise and proven track record will be a powerful catalyst for our team.”
Interested in learning more? Visit frequencyads.com or contact Billy at billy@frequencyads.com.
About Frequency
Frequency® has created the next generation of ad management for the audio industry, providing workflow automation and targeted delivery in one innovative platform. With Frequency, audio networks can increase revenue opportunities, reduce manual operations, and improve ad experiences. The world’s top audio publishers and advertisers use Frequency’s enterprise solutions to centralize campaigns and personalize podcast, radio, and streaming ads. Serving 5B+ ad impressions a month, Frequency is the chosen software for audio operations efficiency and growth. For more information, visit frequencyads.com.
Media contact: Suzy Schultz, Suzy@CreativePrism.com
