New York, NY – March 12, 2025 – Frequency, audio’s leader in workflow automation and ad management, announces the addition of adtech veteran Jason Kalin as its new Chief Commercial Officer. As part of Frequency’s leadership team, Kalin will guide the company’s next phase of growth, overseeing sales, marketing, and customer success.
With over 20 years of adtech leadership, Jason brings an impressive track record of driving expansion, building high-performance teams, and scaling revenue for growth stage companies. Most recently, Jason served as the Chief Business Officer at Nativo, a top native ad exchange and creative ad platform for brands and publishers, where he led the company’s core SaaS and monetization lines of business.
Jason joins Frequency at a time of accelerated momentum, as the company introduces new monetization opportunities and innovation for creator networks, publishers, and advertisers. As Frequency expands its offering, Jason will help unlock strategic growth opportunities, bringing Frequency’s suite of products to new markets and channels.
“Frequency has a unique vision for the future of ad monetization—not just in audio, but across all creator networks. As consumption of creator content accelerates, the lack of real infrastructure for ad monetization remains a bottleneck to new opportunities,” says Jason Kalin. “I’m thrilled to join Frequency at such a dynamic time, helping the company strategically connect the ecosystem and support the new growth.”
“Jason’s proven success in helping brands harness the power of content and providing publishers with greater monetization opportunities will be invaluable for advancing Frequency’s mission,” says Pete Jimison, CEO of Frequency. “By fostering key relationships and empowering partners with better tools, we will move quickly to shape new opportunities in this fast-growing channel of podcasting.”
Interested in learning more? Visit frequencyads.com or contact Jason at jason@frequencyads.com.
About Frequency
Frequency® is redefining ad management for the evolving world of creator-led media. Our innovative platform automates workflows and delivers targeted ads seamlessly, empowering creator networks, publishers, and advertisers to maximize revenue and streamline operations. For more information, visit frequencyads.com.
Media Contact: Tessa Scordio, tessa@frequencyads.com
