Led by Sounds Profitable, the three partners dive into Frequency’s Creative Manager and its recent integrations with Barometer’s Contextual Targeting and NumberEight’s AI Behavioral Targeting solutions.
You can watch the full deep dive here or check out the highlights below!
Revolutionizing podcast advertising with 3rd party data solutions
Frequency’s Creative Manager provides a suite of tools to manage, target, deliver, and optimize audio ads at scale. With the recent integration of Barometer and NumberEight data, advertisers can now select from 25+ categories of data signals to personalize messaging for listeners.
“The flexibility of being able to use more than one partner’s data and be versatile with what data we action off of in podcasting is how we are going to grow as an industry,” says Bryan Barletta, Partner at Sounds Profitable.
Curating the ideal context to reach listeners with Barometer
With the addition of Barometer’s Brand Suitability and Contextual Targeting to Frequency’s Creative Manager, advertisers gain enhanced capabilities for curating the ideal context to reach listeners. Powered by AI, Barometer scans, analyzes, and categorizes podcasts at the show and episode level. Contextual segments are created and made available to advertisers for targeting based on categories, such as host gender, content category, genre, keywords, topic sentiment, and brand safety.
Targeting live moments and behavioral cohorts with NumberEight
Powered by on-device computing, mobile sensory data, and AI, NumberEight provides real-time behavioral intelligence and predictive demographic analytics for building personas. With 200+ live moments and 90+ behavioral cohorts now added to Creative Manager, advertisers can personalize messaging to tell better stories and connect with listeners.
The data in action – an ad tailored to a nutrition enthusiast vs. a political buff
Want to see a live example of the data in action? See how ads were personalized to audiences listening to a health and nutrition podcast vs. those listening to a political podcast.
Using efficiency tools to configure and manage ads with ease
Frequency makes it easy to execute personalized messaging strategies by providing tools for ad operations. Frequency’s Import / Export tool, for example, streamlines the process of ad management and delivery including: trafficking creative variations, configuring ads with targeting rules, managing 3rd party tracking, and making optimizations.
Real-time creative decisioning with VAST tags
Ready to set your ads live? Frequency provides the option to deliver ads with targeting rules across campaigns using a VAST tag or by pushing directly to your ad server of choice.
An exciting path ahead in podcasting
Bringing partners together to provide better targeting solutions is creating new opportunities in podcasting. With more robust data, we are improving the audio experience and unlocking new and valuable insights on listeners.
