New York, NY – February 14, 2024 – Frequency, the leader in workflow automation and ad management for audio, announces it’s teaming up with Boostr, a premier advertising management platform catering to publishers and media companies. By creating a unified production workflow, Frequency and Boostr will power quicker, more accurate requests for host-read ads. The combined offering brings greater operational efficiencies to podcast networks to drive revenue growth and increased profitability.
The API integration between the two companies connects its podcast ad management platforms to streamline and automate workflows. As flights are added to Boostr’s OMS (order management system), production requests are triggered in Frequency with details such as ad types, copy execution, approval requirements, and more.
The automatic creation of production requests feeds into Frequency’s Production Automation workflow, where teams can easily manage the back and forth to finalize host-read ads for launch. With requests centralized and communication streamlined, users can track details, set reminders, use bulk editing tools, QA recordings, and provide feedback.
“Together, Boostr and Frequency power the full production workflow to revolutionize the way teams work,” said Patrick O’Leary, Founder and CEO of Boostr. “The elimination of redundant tasks and manual data entry saves time for ad operations while ensuring production requests are accurate for shows.”
“Now that Frequency provides a full suite of workflow automation tools for podcast networks, our next mission is to connect to other essential platforms like Boostr,” says Pete Jimison, CEO of Frequency. “We’re pioneering the infrastructure for scalable growth, automating the entire ad ops workflow through key integrations. For podcasting to grow revenue, the focus must shift from administration to innovation.”
Interested in learning more? Visit frequencyads.com or contact sales@frequencyads.com.
About Frequency
Frequency® has created the next generation of ad management for the audio industry, providing workflow automation and targeted delivery in one innovative platform. With Frequency, audio networks can increase revenue opportunities, reduce manual operations, and improve ad experiences. The world’s top audio publishers and advertisers use Frequency’s enterprise solutions to centralize campaigns and personalize podcast, radio, and streaming ads. Serving 5B+ ad impressions a month, Frequency is the chosen software for audio operations efficiency and growth. For more information, visit frequencyads.com.
About Boostr
Boostr is an advertising management platform—including a CRM, OMS, and Proposal Recommendation Engine—built specifically for modern media organizations seeking to scale. In an environment where the complexity of media selling and delivery has outpaced disconnected, manual solutions, Boostr provides the most accurate revenue forecasting, the fastest pace of industry innovations, and the most actionable insights in the industry. Boostr automates processes and frees Sales and Ops teams from manual data entry so they can focus on insights that drive revenue generation and profitability. For more information about Boostr, visit http://www.boostr.com.
Media contact: Suzy Schultz, Suzy@CreativePrism.com
