Driving 17% lift in website traffic for leading home improvement retailer

  • One of the top home improvement retailers partnered with Frequency and DAX to supercharge audio performance
  • Ad delivery was triggered during warm weather to create excitement around the spring season
  • The campaign increased engagement and sales
Learn more
17%
lift in website traffic

OVERVIEW

1.7k+

retail locations supported

across the US

1.8M+

incremental visits

across product pages

17%

lift in website traffic,

fueling engagement & sales

CLIENT

As one of the largest home improvement retailers, the brand has annual sales of nearly $100B across its 1.7k US retail locations and e-commerce channels.
The client wanted to launch a spring-themed audio campaign to promote products in the lawn and garden category, creating excitement around the season and increasing sales.

Solution

With Frequency's Audio Ad Management platform, the client employed dynamic weather targeting to reach shoppers in the spring mindset with contextually relevant messaging.

Audio ads were targeted to DMA's with retail locations

AccuWeather data was used to power dynamic weather targeting

Ad delivery was triggered to markets with an avg. temperature increase of 7ยบ