Increasing ad ops efficiencies 3x for Audacy with podcast vetting automation

  • Hundreds of hours saved for ad ops teams
  • Faster responses from shows
  • More revenue supported and captured
Learn more
3x
increase in efficiency across the vetting process

OVERVIEW

10k+

vetting requests automated

using the Frequency platform

2/3

decrease in active requests

with workflow automation & tools

300%

faster responses from shows

supporting & capturing more revenue

CLIENT

With 100+ podcast shows, Audacy is a leading podcast network that handles tens of thousands of vetting requests across thousands of advertising opportunities.
The Audacy team was looking for a solution to solve their everyday pain points in order to minimize human error, avoid lost communication, speed up responses, and alleviate frustrations of team members.

MANUAL VETTING PROCESS

Requests added manually using Google forms 
and Sheets

LACK OF TRACKING

Decentralized, untracked requests with info often lost in the shuffle

NO FOLLOW-UP REMINDERS

Excessive back and forth to follow-up on and complete requests

Solution

With Frequency’s Vetting Automation, Audacy streamlined ad vetting and approvals with easy-to-use workfow tools. This allowed the Audacy team to save hundreds of hours, driving efficiencies, scaling the network, and supporting increased revenue growth.

More revenue captured

Increased ad ops efficiency

Organizational excellence

CAMPAIGN VETTING PROCESS
  • Workflows sped up
  • Communication streamlined
  • Faster responses
  • Higher proposal volume with more shows included
NOTIFICATIONS
  • Manual follow-ups minimized
  • Deadlines better supported
NETWORK & SHOW MANAGEMENT
  • Show management centralized
  • Shows added or removed with ease
  • Users and permissions easily managed
SHOW PROFILES
  • Unique pages set up and managed per show
  • Key information and opportunities shared with advertisers